Paul D. Sweeney and Dean B. McFarlin
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Fourth edition published 2011 by Routledge Library of Congress Cataloging-in-Publication Data
McFarlin, Dean B., author.
International management : strategic opportunities and cultural challenges. — Fifth edition / Paul
D. Sweeney & Dean B. McFarlin.
目录：
Contents
Preface
Acknowledgements
Part I On a Global Stage: The Context of International Management
1 On a Global Stage: The World of International Management
International Challenge: New Balance: Still Running with Production in
the United States
International Business: A World of Constant Change
Globalization and the Growth of International Business
A Snapshot of Regional Trends
International Insights: Russia: Corruption in the Wild, Wild East
Key Challenges Facing International Business
Managing in a Challenging International Environment
Chapter Summary
Discussion Questions
Up to the Challenge? New Balance Makes “Made in the U.S.A.” Lean and
High-Tech
International Development: International Management: Living at 35,000
Feet?
From Theory to International Practice: Hitting Home: Understanding
Your Local “China Syndrome”
Notes
2 Legal and Political Foundations of International Management
International Challenge: Crouching Tiger, Hidden Knockoffs: Making It
and Faking It in China
The Legal Environment of International Management
International Insights: Courting Trouble: American-Style Litigation and
Lawyers in Japan
Global Innovations: Social Networking: Islam Style
International Law
GATT/WTO
Political Issues and Risks in International Management
International Insights: In Harm’s Way: The Danger of Doing Business
Abroad
Summary of Risk Factors
Chapter Summary
Discussion Questions
Up to the Challenge? Combatting Counterfeiting in the Middle Kingdom
International Development: Culture Knowledge Quiz
From Theory to International Practice: Calibrating International Business
Risk
Notes
3 Doing Things Right: International Ethics and Social Responsibility
International Challenge: Competitive Intelligence: Dumpster Diving for
That Extra Edge
Ethics and Social Responsibility in International Management
International Insights: Beyond Rangoon: Chevron and Human Rights in
Burma
Global Innovations: Doing Good to Do Well: The Changing Value
Proposition for Corporate Social Responsibility
Cross-National Differences in Ethical Perspectives
International Insights: Is Doing the Right Thing Wrong?—An American
Faces an Ethical Dilemma in South America
Ethics Associated with Bribery and Other Questionable Payments
International Insights: Bribery as a Business Model—Bavarian Baksheesh
at Siemens AG
International Insights: Making Friends and Influencing People: The Long
Arm of the FCPA Got Longer
Chapter Summary
Discussion Questions
Up to the Challenge? Competitive Intelligence: Lots of Gray Areas, No
Easy Answers
International Development: Bribery in International Business
From Theory to International Practice: Analyzing Corporate Codes
Notes
INTEG RATIV E CASE 1: CULTURE CLASH IN TH E BO ARDRO O M
(HBR, 2011)
PART II Interacting Effectively in an International Environment
4 Making Distinctions Across Cultures: Implications for
International Management
International Challenge: Hidden Strengths Is India the Proverbial
“Elephant” in the Global Room?
Defining and Understanding Culture
Classifying Cultures around the Globe
International Insights: Old-Fashioned Chinese Guanxi Gets a Decidedly
Yiddish Edge… and Begins to Look More Like Schmoozing All the
Time
International Insights: It’s a Small Park After All: Queuing Up at the
House of the Mouse
Global Innovations: Sharing Is Caring (about Market Penetration):
Facebook in Unfamiliar Places
The Implications of Culture for International Management
How Individuals and Corporations Can Make Better Sense of Culture
Chapter Summary
Discussion Questions
Up to the Challenge? The Steady Rise of the World’s Largest Democracy
International Development: Understanding Your Orientation toward
Individualism–Collectivism
From Theory to International Practice: The Cultural Minefield of
International Gift Giving
Notes
5 Perception, Interpretation, and Attitudes Across Cultures
International Challenge: Desperately Seeking Latin Culture
Perception, Interpretation, and Attitudes Across Cultures
International Insights: Getting “Carded” in Japan: Perception and
Business Card Ritual
Interpretation of Perceptions
International Insights: Attributions on TV
Attitudes
International Insights: Making the Right Impression on Your Chinese Boss
or Partner
The Effects of Attitudes and Stereotypes
International Insights: There is No “i” in Havana
Chapter Summary
Discussion Questions
Up to the Challenge? Putting the Culture Back into Housewives
International Development: Measuring Your Perceptual Orientation to
Time
From Theory to International Practice: Conducting a Cultural Audit of
China
Global Innovations: Online and at the Head of the Line for Internet
Business in China
Notes
6 Communicating Effectively Across Cultures
International Challenge: A Small Firm Needs a Communication Boost to
Get the Chips Off Their Shoulders… and Off Their Shelves
Communicating Effectively Across Cultures
Global Innovations: They Have Ways of Making You Talk: A Japanese
Firm Requires English
International Insights: The Best Care in the Air Is Cross-Cultural:
Miscommunication can be Dangerous to Your Well-being
Communicating in Foreign Languages: Plenty of Room for Error
International Insights: Many Americans “Strike Out” When
Communicating Cross-Culturally
Nonverbal Communication
Chapter Summary
Discussion Questions
Up to the Challenge? Advances in Intercultural Communication—the
Low-Tech Way
International Development: Moshi, Moshi: Overcoming Cultural Barriers
to Communication
From Theory to International Practice: We Have Ways of Making You
Talk: Researching a Foreign Language
Notes
INTEG RATIV E CASE 2: CH IB A INTERNATIO NAL , INC . (IMD,
SW ITZ .)
Part III Capitalizing on International Opportunities
7 Managing Conf lict and Conducting Effective Negotiations
International Challenge: Two Sides of a Common Border: Negotiations
between Mexicans and Americans
A World of Conflict
The Role of “Face” in Intercultural Conflict
International Insights: Get out of my “Face”: The Importance of Respect
Across Cultures
Other Responses to Conflict
International Insights: Conflict in the Middle Kingdom: The Fan Family
Feud
Understanding International Negotiation
Global Innovations: Getting to “Yes”: Negotiating Safely in a Hostage Crisis
International Insights: The Devil Is in the Details: The Meaning of
Compromise Across Cultures
Chapter Summary
Discussion Questions
Up to the Challenge? The Mexican and American Negotiation Gap:
Returning El Norte, Empty-Handed
International Development: Assessing and Comparing Your Conflict
Management Style
From Theory to International Practice: Characteristic Features of
Negotiation Behavior in Countries around the World
Notes
8 Taking Stock: Developing International Strategy
International Challenge: Localization and Integration: One Company’s
Solution to the “Either–Or” Dilemma
International Strategy: Deciding How to Compete Abroad
Corporate Strategy Options in International Business
The Process of Developing International Strategy
International Insights: Krafting Strategy for International Markets
Global Innovations: A Strategic Fast Food Fight: McDonald’s Faces Tough
Local Competition from Jollibee in the Philippines
Organizational Requirements for Successful International Strategy
Chapter Summary
Discussion Questions
Up to the Challenge? General Electric Upends “Glocalization” in Favor of
“Reverse Innovation”
International Development: Conducting a Company Situation Analysis
From Theory to International Practice: Making Moves on a Global Stage
Notes
9 Jumping In: Foreign Market Entry and Ownership Options
International Challenge: General Electric Powers up in China… But at a
Technological Price
Taking the Plunge
International Insights: U.S. Firm Battled a Japanese Giant to Protect Its
Technology
Foreign Market Entry Options
International Insights: Trouble Can Find American Exporters at Home
Global Innovations: McDonald’s and Other U.S. Franchisors Find Foreign
Growth Is Golden
International Insights: Danone’s Chinese Joint Venture Turns Sour
Chapter Summary
Discussion Questions
Up to the Challenge? GE Antes Up (Some) Technology to Power China’s
Growing Market
International Development: Using the Global Practices Instrument
From Theory to International Practice: Exporting Your Technology
Products
Notes
INTEG RATIV E CASE 3: GO GLO B AL—OR NO ? (HBR, 2001)
Part IV Managing People in the International Arena
10 Motivating and Leading Across Cultures
International Challenge: Can Stodgy South Korean Companies Loosen
Up Their Leadership?
Motivating and Leading Abroad: One Size Does Not Fit All
Western Motivation Concepts and Their Applicability to Other Cultures
International Insights: Money Drives Russian Women Working for Mary
Kay and Avon
International Insights: Global Dining’s Message to Its Japanese
Employees: Perform or You Are Chopped Liver
Effective Leadership in a Global Context
International Insights: Vineet Nayar: Changing the Leadership Culture,
1.2 Billion at a Time
Global Innovations: It Takes a Village: Developing an International
Leadership Cadre at PwC
Chapter Summary
Discussion Questions
Up to the Challenge? Leadership with Seoul: Korean Firms Are Mindful
of Their Roots While Trying New Approaches
International Development: How Are Your Cross-Cultural Motivation
Skills?
From Theory to International Practice: Leadership Transitions in BRIC
Countries: Understanding the New Economic Powerhouses
Notes
11 Building an Effective International Workforce
International Challenge: Seoul-Searching a Work World Away: One U.S.
Expatriate’s Cautionary Tale
A Strategic Look at International Human Resource Management
Staffing Foreign Operations: A World of Choices
Global Innovations: Want an Alternative to Traditional Expatriates? Try
“Boomerangs”
Selecting and Developing International Employees
International Insights: Glamour, Grunge, or Both? In the Trenches with
International Managers
Cultural Differences in Selection and Development Procedures
Expatriates: Work a World Away
International Insights: Hardship Post or Comfortable Sojourn? Chinese
Expats in the West
Returning Home: The Challenge of Repatriation
Chapter Summary
Discussion Questions
Up to the Challenge? Trying Fitting in Across an Ocean of Differences
International Development: What Is Your International Orientation?
From Theory to International Practice: International Human Resource
Management in Specific Firms
Notes
12 Evaluating and Rewarding Employees Worldwide
International Challenge: Multinationals Are Makingit Harder for
Employees to Accept Expatriate Assignments
Employee Performance Appraisal: The Global Challenge
Multinationals and Performance Evaluation for Expatriates
Who Should Evaluate Expatriate Performance?
When Should Expatriate Performance Be Evaluated?
Context Variables That Impact Evaluations of Expatriates
Some Additional Challenges with Cross-Border Performance
Evaluations
Evaluating Foreign-Born Employees
International Insights: Some Advice for Providing Performance Feedback
to Foreign-Born Employees
Compensation of International Employees
International Insights: Taking a Holiday from Vacations: Working
Overtime to Change a National Habit
Explaining Compensation Differences Across Countries
The Challenges of Expatriate Compensation
Methods for Compensating Expatriates
Global Innovations: What Do Zippers, Prozac, a Dozen Roses, anda Box of
Titleists Have in Common? They Are All in a Day’s Survey
Chapter Summary
Discussion Questions
Up to the Challenge? Are American Expatriates Becoming Too Expensive
for Multinationals?
International Development: Giving Negative Performance Feedback
Across Cultures
From Theory to International Practice: Assembling an Expatriate
Compensation Package
Notes
13 Managing Cultural Groups: From Small Work
International Challenge: SAP’s Plans Hit a Cultural Barrier
Managing Teams and Smaller Work Groups Across Cultures
Group Productivity Across Cultures
International Insights: Team Dynamics at 35,000 Feet
Diversity: Working with Others from Different Groups
International Insights: Cross-Cultural Teams Open in the Catskills
Labor Relations in and Across Cultures
Labor Unions Across Countries
International Insights: Labor Relations on the Brink in Belgium: A
Cautionary Tale for Firms Doing Business in Europe
Global Innovations: A New Twist on “Dutch Treat”: Government and
Private Support Combines to Save Jobs in the Netherlands
Putting Agreements into Practice
Chapter Summary
Discussion Questions
Up to the Challenge? SAP’s Decision to Become Less German
International Development: Understanding Japanese Group Decision-
Making
From Theory to International Practice: Developing Expertise in
International Labor Trends
Notes
INTEG RATIV E CASE 4: TH E CASE O F TH E FLO UNDERING
EXPATRIATE (HBR, 1995)
Name Index
Subject Index
