Innovation and Entrepreneurship
PETER F. DRUCKER
INNOVATION AND ENTREPRENEURSHIP
Practice and Principles
Contents
Preface vii
Introduction: The Entrepreneurial Economy 1
I. THE PRACTICE OF INNOVATION 19
1. Systematic Entrepreneurship 21
2. Purposeful Innovation and the Seven Sources for
Innovative Opportunity 30
3. Source: The Unexpected 37
4. Source: Incongruities 57
5. Source: Process Need 69
6. Source: Industry and Market Structures 76
7. Source: Demographics 88
8. Source: Changes in Perception 99
9. Source: New Knowledge 107
10. The Bright Idea 130
11. Principles of Innovation 133
II. THE PRACTICE OF ENTREPRENEURSHIP 141
12. Entrepreneurial Management 143
13. The Entrepreneurial Business 147
14. Entrepreneurship in the Service Institution 177
15. The New Venture 188
CONTENTS
III. ENTREPRENEURIAL STRATEGIES 207
16. “Fustest with the Mostest” 209
17. “Hit Them Where They Ain’t” 220
18. Ecological Niches 233
19. Changing Values and Characteristics 243
Conclusion: The Entrepreneurial Society 253
Suggested Readings 267
Index 269
About the Author
Books by Peter F. Drucker
Credits
Copyright
